Enhance Your LinkedIn Profile To Advance Your Tech Career – Part 1
Your LinkedIn profile is the home of your professional brand; it serves as your virtual introduction to new opportunities and plays a crucial role in guiding you to the next step in your tech career.
As tech recruitment specialists, we know the value of a strong LinkedIn profile better than anyone. When we receive new job opportunities from our clients, we use LinkedIn to search for qualified candidates. We look beyond your previous experiences as we’re committed to finding the perfect match. To make this match, we need to get a good sense of who you are. That’s why we’re here to help you perfect your profile, ensuring it authentically represents you and opens doors to new opportunities.
Did you know?
Use a clear, high-quality, professional headshot as your profile picture.
|Quality is key
|Ensure your photo is clear, well-lit, and high-resolution.
|Use Adobe’s free background removal tool. You can then add your image to Canva (a user-friendly graphic design platform) if you’d like to add a custom background.
|Keep it simple
|We recommend avoiding heavy filters or excessively editing your profile photo. A natural and genuine image helps make real connections.
Your LinkedIn banner appears alongside your profile picture.
- There are lots of great templates you can access for free on Canva.
- The LinkedIn banner size should be 1584×396 pixels.
Your LinkedIn headline is the first thing people see when they visit your profile, so it’s important to make it count. Think of your LinkedIn headline as a newspaper headline – you want to entice people to read the full story. It should go beyond a mere job title and company name; instead, it should convey your unique value proposition, highlighting what makes you special.
- Include your job role or function (e.g., frontend engineer, full-stack engineer, engineering manager)
- Specify your areas of expertise.
- Highlight if you’ve worked or interned at any well-known companies.
Did you know?
- Frontend Developer • Expertise in React.js, Redux, and HTML5 • I create visually appealing and responsive web interfaces •
Your About section is like a cover letter – it reveals the person behind the headline. It’s your chance to make a strong first impression, show your personality, and convince people to learn more about you.
It’s important as it:
- Gives people a clear snapshot of your professional journey and aspirations.
- Is a chance to show your unique value proposition.
- Plays a vital role in LinkedIn’s algorithm.
How to create an excellent summary:
|Before you put pen to paper, take a moment to pinpoint your audience. If you’re on the lookout for a new role, consider the positions and industries your potential hiring managers are in.
|Tell your story
|Bring your professional journey to life. Showcase your expertise, spotlight your experience, and highlight those career-defining achievements.
|Less is more! Keep your summary concise, aiming for <300 words. Strike the right balance to showcase your skills without overwhelming your reader.
|Add a call to action
|Prompt your reader to learn more about you. Whether it’s urging them to send a message or explore your portfolio, keep it focused—stick to a single call to action for maximum impact!
|Once you’ve defined your audience, the next step is to identify keywords they might use to find someone like you. These could include skills, job titles, industries, or areas of expertise. Make sure to incorporate these keywords to enhance your visibility in LinkedIn searches. For example, specify particular languages and frameworks you’re interested in (such as Python, R, C#, WordPress, etc.). Similarly, avoid including keywords for things you’re no longer interested in!
This is your opportunity to showcase your relevant work experience.
This is your opportunity to add keywords that describe what you do and your abilities. Make sure to add them to your About and Experience sections.
Keep an eye out for part two which we’ll be posting later this month!